Our Story

Alright, buckle up, because we're about to spill the beans on Cool Hog, straight from the heart of the Black Country, where the vibes are as good as the banter.

Picture this: Luke Moriarty, the brains behind the operation. Armed with a vision and more passion than you can shake a pork scratching at, he birthed Cool Hog into existence.

Now, if you're not clued up on the Black Country, let us paint you a vivid picture. It's a place where the air is laced with the scent of sizzling pork and the sound of laughter echoes through every corner. And it's right here that Luke decided to make his mark in the snack scene.

 Cool Hog wasn't content with being just another pork scratching brand. Oh no, we wanted to shake things up, to inject some personality into the mundane world of snacks. So, armed with a quirky brand identity and a tongue as sharp as our crunch, we set out to dominate the snack game, one cheeky bite at a time.

But hey, we're not resting on our laurels. While we still hold our beloved pork scratchings close to our hearts (and our taste buds), we've expanded our repertoire to include a whole range of delectable treats. From our lip-smacking sweets to our indulgent fudge, each mouthful is a little slice of heaven that'll leave you begging for more.

So, whether you're a dyed-in-the-wool Black Country native or you're just passing through, we invite you to join us on this wild ride. Because at Cool Hog, we're not just about snacks – we're about stirring up mischief, spreading laughter, and making memories that'll last a lifetime.

So go on, treat yourself to a bag of Cool Hog goodies, crack open a cold one, and let the good times roll. After all, life's too short for boring snacks.

Luke and the Cool Hog Crew